Secret No One Wants to Tell You About Link Building
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You’ve probably heard by now that Link Building is dead. It probably feels like people are saying this about link building about once a month. The thing is, each time there’s a new piece of evidence to support the claim. And the truth is that link building as we know it today is dead; it just needs to be reborn. The problem isn’t necessarily with link building itself but rather how it has been used for the past few years. Most SEOs have approached link building by creating large lists of websites and sending out outreach emails in an attempt to get backlinks from relevant sites. But this process can feel more like black magic than logical strategy at times – after all, if you ask anyone outside of the industry what they think of getting a backlink on an irrelevant website to help your SEO, they’ll probably look at you funny and ask why you’d do such a thing.
What’s the Dirty Little Secret?
The secret is that link building isn’t about links. It’s about driving brand awareness, increasing traffic to your site, and helping you acquire customers. All of those things require links. The dirty little secret is that the only way to get links these days is to give someone a reason to link to you. You can’t just ask for a link anymore. You need to be creating content, events, and communities that people want to link to.
Link Building Should Be About Raising Brand Awareness
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One of the reasons that so many people have gotten into link building is because it is an easy way to get traffic. You can usually get a backlink really quickly, especially when you’re using outreach emails to get links. But, if the only reason you’re getting links is to drive traffic to your site, you’re doing it wrong. When you get a backlink from a high-profile site, people notice. When enough people notice, they start to ask questions. And once they start to ask questions, you have the opportunity to answer them. This is where the real value of link building lies.
Link Building Should Be About Audience Growth
One of the best ways to build and nurture a brand is to create a community. People want to feel like they’re a part of something bigger than themselves. This is why we see such a proliferation of online communities (both good and bad). But how do you create an online community? One of the best ways to grow an online community is to create content that people want to engage with. The content you create should solve your audience’s problem and give them a call to action to join your community. The more engaging your content is the more likely people are to want to engage with it. This means that you should be creating content that people want to share.
Link Building Should Be About Customer Acquisition
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A lot of companies are focused on getting new customers but are failing to keep them around. The best way to keep your customers is to provide them with great products and services. This can be challenging for a few different reasons though. One of the biggest reasons that companies struggle to keep customers is because they don’t have enough people coming to their site. This happens for a lot of different reasons. Some companies simply don’t have a good enough marketing strategy in place. Others have issues with getting their site discovered by Search Engines like Google. And yet others have trouble converting their website visitors into customers.
Link Building Should Be About Co-Creation and Influencer Marketing.
The best way to grow your brand is to focus on providing value to your customers. This is something that many companies have forgotten in the wake of quick profits. But it’s also something that you can do regardless of the type of business you’re in. One of the best ways to provide value to your customers is to help them solve a problem. But you also need to be able to solve it in a unique way that no one else can provide. This means that you need to find your niche and own it.
Link Building in 2020 and Beyond
Companies used to build authority by getting great links to their website. Today, you need to build authority by creating great content and leveraging your social networks to drive traffic to it. The best way to build authority today is to focus on getting your content in front of as many people as possible. If you create something amazing, you can leverage your social networks to drive traffic to it. If you can get enough people to view your content, the SEO will take care of itself. The more engaging your content is, the more likely people are to want to share it. The more people who share your content, the more likely they are to link to it. And when enough of these people link to your content, you will start to get authority from Google.
